With over 2 billion active Facebook users, Facebook Marketplace can be a great free way to reach prospective tenants online.
With this move to make Marketplace the next hot spot for rental house hunting, as a rental property owner or property manager, you’ll want to add Marketplace to your marketing strategy.
What is Facebook Marketplace?
While Facebook may frown on the association, Marketplace is considered by some to be Facebook’s version of Craigslist.
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Unlike Craigslist, however, there is more transparency in knowing who you’re interacting with.
Assuming a given Facebook profile is legit, here’s the information you’ll have access to when interacting with someone who responds to your listing:
- Facebook profile
- cover photo
- friends in common
how marketplace helps landlords and tenants
In Facebook Marketplace, someone looking for a property to rent can customize and refine their search in the following ways:
- # of bedrooms/bathrooms
- rental type
- square footage
Once the user identifies a property they like, they have the option to fill out a contact form which is sent to the listing owner.
How to get your rental property listing on facebook marketplace
The process for getting your listing on Facebook Marketplace is different depending on whether it’s a single listing or multiple listings.
If you’re looking to add multiple listings, click here.
If you’re looking to promote just a single listing, click here.
If you’re looking for another free resource with a massive built-in audience to promote your rental properties, you should consider Facebook Marketplace.